Reach Out and Touch Someone

Back in 1979, AT&T began a very popular advertising campaign for their long distance service called “Reach Out and Touch Someone.”  It was so popular that a takeoff was used in 2003 when AT&T began the “Reach Out” campaign. It is targeted at helping people be in better communication with one another when they can’t be in a face to face situation. I’m pretty sure that these ad campaigns have sold a lot of minutes for AT&T. However, while this type of communication is a lot better than no communication, it can’t replace face to face, person to person contact and communication.

For thousands of years, God had communicated long distance with His creation through His servants, the prophets, and sometimes people listened and many times they did not.  The result was that people were not enjoying all the blessings that God wanted to bring into their lives.  In fact many times, their lives were downright miserable because of their poor reception of God’s message.

But God had a plan all along, and that plan involved reaching out and touching humanity – not with just His voice, but in person – face to face.

“So the Word became human and made his home among us. He was full of unfailing love and faithfulness. And we have seen his glory, the glory of the Father’s one and only Son.”  (John 1:14 – NLT)

The Word – the second person of the Trinity – took on a human body, was born in Bethlehem in a stable, and Mary and Joseph named him – Jesus.  This was all part of God’s plan to reach out and touch us so that we might enter a personal relationship with Him that would last forever.  God is still touching the lives of individuals who follow Jesus and allow themselves to be transformed by the presence of the Holy Spirit in their lives.  In turn these people are touching the lives of others in their families, communities, and the world.


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